Twisting Metal Blog

E commerce stores are the newest ways for a company to sell their products online. These E commerce stores are incredibly easy to use and very convenient for customers to use as well. There are a handful of big names such as Big Commerce, Shopify, Wix, and BigCartel. These companies allow you take a template and customize it with your logos, slogans, and policies. You upload your products and prices however you like.

Having this type of store can be very helpful in many ways. The convenience of an e-store is mainly that it streamlines the buying process for your customers regardless of your buying restrictions. At Miller Products Company we only sell to our customers and not the public so on our e-store you cannot see the pricing or place an order unless you have been giving the customer buying rights by us. Another way that an e-store could be useful is that it saves time for those who normally have to take an order by phone. This allows them to handle other tasks in the office. An e-store can be very beneficial if you sell a very specific service/good to a business. It allows the customers to find it on their own and gives you more publicity. 

The important thing to remember about starting an e-store is that they will not magically draw lots of sales overnight. These stores take time before your customers begin to trust ordering your products online. Be patient and make sure that it is perfect before making your store live. We have had an e-store for Miller Products Company hosted through Big Commerce for about 2-3 months and it is just starting to pick up some sales! We are very confident that it was a smart business decision. Reach out to us if you have a success story or have any tips on running an e-store.